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This course can no longer be booked.

Available Online


From The Roots Up - Series 3 of 3

  • Ended
  • $25.00/class
  • Zoom

Service Description

"Tara Shannon is a songwriter, performer, record label owner, music publisher, and most important of all - mentor. Within the music ecosystem, she plays many of the key roles, and works with other key players. This helps to ensure that the writers, performers and others that Tara mentors are very well served, are trained for the real world, and have the best shot at success." ~ Byron Pascoe, Music Lawyer (Edwards Creative Law) Canadian music industry veteran, Dale Peters joins Tara Shannon for the third of three courses in the From The Roots Up series, this time diving into the world of radio, streaming and digital marketing in an online forum of interactive discussion to deepen the learning experience and equip you with the understanding and tools you need to successfully promote yourself as an artist in order to build your fan base. Founder of Dale Speaking, Dale Peters will share how he provides artists with the ultimate offering to build their careers: radio, social media and play-listing in today's new music industry. This course will help you understand Canadian Radio Promotion, Social Media, Strategic Planning, Worldwide Streaming and the Power of Playlisting. This course will give you valuable education, tools and strategies to navigate digital platforms and curate meaningful content. Social media is an integral part of artists' promotional activities but how do you cut through all the noise? How do you build a following organically? What is a brand? Why do I need to understand mine? How do I get my followers to engage more? Why buy ads? A series of four x 90min sessions of personalized instruction, valuable tools and work processes to move you to your next level empowering you to become a successful Musicpreneur. FLEXIBLE PAYMENT OPTIONS: You can send your payment via e-transfer to as your cash allows. - $25 per class - $100 per course - $250 upfront for the full series discount

Cancellation Policy

No Refunds. Reschedule only.

Contact Details

+ 6134453340

376 Church St, Russell, ON K4R 1A8, Canada Residence

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