Willow Sound
Records
INDIE. REDEFINED.
Willow Sound is an artist-centered label and agency dedicated to empowering musicians as both creators and entrepreneurs. We believe every artist is the CEO of their own business, developing authentic brands and sustainable careers built on genuine connection. Rooted in creativity, community, and integrity, Willow Sound nurtures music creators who know their niche and grow their impact, one true fan at a time.
Willow Sound was founded by Tara Shannon—an award-winning songwriter, recording artist, and creative industries coach who has spent over 30 years navigating the music business from every angle. From the stage to the boardroom, Tara has built her career on the belief that artists are not just creatives, but entrepreneurs. Through her work as an author, educator, and industry leader, she now brings that lived experience together to guide the next generation of artists in building careers that are both sustainable and deeply aligned with who they are.
